The eight archetypes

Eight ways entrepreneurs create value

Each archetype has a core contribution, predictable blind spots and natural complements. Read for recognition, then take the assessment to see your own map.

Vision

Architect

Sees what could exist.

Influence

Luminary

Turns trust into attention.

Mobilize

Marshal

Turns goals into movement.

Deals

Broker

Connects people to value.

Strategy

Navigator

Finds the route.

Delivery

Builder

Makes it real.

Operations

Overseer

Protects performance.

Systems

Engineer

Makes it repeatable.

Find your archetype