Archetype 3 of 8 · Deals

The Broker

Mediator

Creates value by connecting people, interests, opportunities and agreements.

At their best

You open doors. You see mutual value between people and turn it into partnerships, sales and opportunities.

Under pressure

You promise more in the room than the business can deliver, and details fall away after the handshake.

A move for this week

For every deal, record the value exchange, exact deliverables, owner, due date and next checkpoint before leaving the conversation.

Strengths

  • Builds relationships and access
  • Negotiates useful agreements
  • Sees mutual value across different parties

Watch-outs

  • Can miss operational detail
  • May overpromise in the room
  • Follow-through can be weaker than deal energy

Best complements

The Broker works best alongside an Overseer for detail and accountability, and a Builder for reliable delivery after the agreement.

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