/** Copy for the Ark Summit VIP Ticket: the offer shown after the assessment, and its mentions across the site. */
export const vip = {
  ticketName: 'Ark Summit VIP Ticket',
  ticketShort: 'VIP Ticket',
  circleName: 'The Winners Circle',
  sessionName: 'Architect Session',
  blueprintName: 'VIP Ark Blueprint',

  question: 'So how do I start?',
  lede: 'Knowing your archetype is step one. Step two is turning how you naturally create value into a business that pays you. Your Ark Summit VIP Ticket shows you how.',

  story: [
    'Every week, people get stuck despite wanting to build the business God called them to build. Almost none of them are stuck for the reason they think.',
  ],
  storyQuote: 'When there are ten things you could do, you do none of them. That isn’t laziness. That’s a traffic jam.',
  storyClose: 'So the first job is rarely to learn more. It’s to pick one path to follow. That is what the Architect Session is for.',

  sessionHeading: 'In the Architect Session, you’ll learn how to:',
  sessionSteps: [
    { title: 'Pick your first offer', text: 'What to sell, and to whom.' },
    { title: 'Find your ideal client', text: 'Where they are, and how to reach them.' },
    { title: 'Make content that brings you clients', text: 'Content with one job: turning attention into clients.' },
    { title: 'Land your first paying client', text: 'The outreach, and the close.' },
  ],

  moneyQuote: 'Same person, same skill, same Tuesday. Double the money.',
  moneyText:
    'A salary isn’t what your skill is worth. It’s what it costs to keep you. Those are two completely different numbers, and the gap between them is where your business lives.',

  /** What the ticket includes. `{lead}` is replaced with the visitor's lead archetype. */
  includes: [
    { title: 'Entry to The Winners Circle', text: 'Your seat among founders building the business they were called to build.' },
    { title: 'The Architect Session', text: 'Your first four steps: the offer, the client, the content and the close.' },
    {
      title: 'Your VIP Ark Blueprint',
      text: 'Your personal plan as the {lead}: what to keep, what to hand over, who to bring in, and your next 30 days.',
    },
  ],

  skip: 'Show my result and I will proceed to Get my VIP Ticket thereafter',
  welcome: 'Welcome to The Winners Circle. Your Ark Summit VIP Ticket is confirmed, and this is your VIP Ark Blueprint.',
};

export function vipIncludes(lead?: string) {
  return vip.includes.map((item) => ({ ...item, text: item.text.replace('{lead}', lead ?? 'your archetype') }));
}